UI/UXDesigner
Crafting digital experiences that live at the intersection of art and function.
Designing with
intention.
I'm Kinza Motasim, a creative and user-focused UI/UX Designer based in Karachi, Pakistan. With 2+ years of experience designing intuitive, visually engaging digital products, I bridge the gap between beautiful design and meaningful user experiences.
My expertise spans Figma, user research, wireframing, prototyping, and design systems — alongside graphic design disciplines like brand identity, illustration, and social media design. I'm passionate about visual storytelling and solving complex problems through user-centered design.
Currently working as a UI/UX Designer & Graphic Designer at Incotec Industries LLC, designing end-to-end experiences for HVAC&R web platforms and translating complex industrial workflows into simple, user-friendly interfaces.
SKILLS
EDUCATION
Bachelor of Computer Science (BCS)
University of Sindh
Graduated with highest GPA in batch
FSC (Pre-Engineering)
Punjab Group of Colleges, Lahore
Project Gallery
A curated selection of UI/UX works
Floduct — HVAC Web Platform
Incotec Industries · 2025
Nike — Mobile App Concept
Personal Project · 2024
Codebite — Learning Platform
Codebite · 2024
WhatsApp Redesign
Personal Project · 2024
Brand Identity Kit
Freelance · 2024
Social Media Design System
Freelance · 2023
Work Experience
UI/UX Designer & Graphic Designer
- Design end-to-end UI/UX for HVAC&R web platforms
- Create user flows, wireframes, high-fidelity UI in Figma
- Build design systems and reusable component libraries
- Collaborate closely with developers and product teams
- Translate complex industrial workflows into simple, intuitive interfaces
UI/UX Designer
- Designed UI/UX for a gamified coding education platform
- Created engaging dashboards and seamless onboarding flows
- Delivered responsive designs for web and mobile
- Ensured accurate design implementation with developers
- Improved user engagement through thoughtful interaction design
UI/UX Designer
- Helped photo booth companies maximize customer engagement
- Grew brands through creative marketing and design strategies
- Designed marketing materials and polished UI assets
Achievements
At a Glance
Core Skills
A toolkit honed over 2+ years of designing real-world digital products.
UI/UX Design (Web & Mobile)
End-to-end product design for web and mobile platforms, from discovery to pixel-perfect handoff.
User Flows & Architecture
Structuring experiences for clarity and discoverability through logical information architecture.
Wireframing & Prototyping
From lo-fi sketches to interactive Figma prototypes that communicate intent before dev begins.
Design Systems
Scalable, reusable component libraries in Figma that keep teams aligned and ship faster.
Responsive Design
Pixel-perfect layouts across all screen sizes — desktop, tablet, and mobile.
User-Centered Design
Research-driven design grounded in real user needs, not assumptions.
How I Work
Research
Understanding users, business goals, and competitive landscape to form a solid foundation.
Define
Synthesizing research into user personas, journey maps, and clear design opportunities.
Design
Wireframes, prototypes, and high-fidelity UI crafted iteratively in Figma.
Deliver
Design handoff with dev-ready specs, assets, and ongoing collaboration with engineers.
Let's Work Together
Have a project in mind or want to chat about design? I'd love to hear from you.
Open to Opportunities
I'm available for freelance projects, full-time roles, and collaborations. Let's create something meaningful together.